Client Success: “The Marigny Mansion” – A French Quarter Revival
Just steps from the vibrant Frenchmen Street and within walking distance of the French Quarter, The Marigny Mansion is a historic 4-bedroom, 3.5-bath home that has become one of the most frequently booked short-term rental properties in New Orleans. Originally struggling to gain traction in an oversaturated market filled with character-rich properties, the home underwent a transformative growth trajectory after partnering with Vacaygency.
When Vacaygency began managing the marketing and digital strategy for The Marigny Mansion, the property had inconsistent bookings, poor OTA (Online Travel Agency) visibility, and virtually no direct web traffic or brand recognition. Within six months, however, the mansion began outperforming local competitors in both occupancy and revenue per available night (RevPAR), solidifying itself as a top-tier STR property in one of America’s most competitive vacation rental markets.
Key Performance Metrics (Before vs. 6 Months With Vacaygency)
OTA Performance (Airbnb, Vrbo):
✅ Listing views: ↑ 458% (from avg. 1,200 to 6,700 per month)
✅ Occupancy rate: ↑ YoY from 24% to 96%
✅ Avg. nightly rate: ↑ 27%
✅ Google Search Clicks (Branded): ↑ from 18 to 322/month
Direct Booking Growth:
✅ Direct bookings: ↑ from <5% to 24% of total bookings
✅ Email subscribers: ↑ from 0 to 2,900+
✅ Average Monthly Bookings: ↑ from 8-10 nights to 26-28
Social Media Impact:
✅ Engagement: ↑ from 1.8% to 6.2%
✅ Follower growth: ↑ from 430 to 2,600 (+505%)
✅ Facebook ad ROAS: 18.4x
Guest Sentiment & Reviews:
✅ Average review score: From 4.6⭐ to 4.9⭐
✅ Review volume: ↑ 53% quarter-over-quarter
🔍 What Did Vacaygency Do Differently?
Vacaygency deployed a layered marketing strategy tailored to the property’s unique personality, targeting experience-driven travelers who seek out historic charm, walkability, and cultural immersion. Key marketing tactics included:
🌐 OTA Optimization
Fully rebranded the Airbnb and VRBO listings with new SEO-driven titles, high-conversion descriptions, and keyword-rich amenities.
Professional lifestyle photography and a virtual walk-through were added to capture emotional appeal.
Weekly A/B testing of listing thumbnails and pricing descriptions led to a 120% increase in click-through rates.
📲 Social Media & Content Strategy
Launched a branded Instagram and TikTok campaign featuring guest reels, neighborhood spotlights, and behind-the-scenes content.
Partnered with New Orleans micro-influencers to create authentic UGC and drive traffic to the direct booking site.
Created a monthly blog/newsletter, "Live Like a Local," which drove up SEO rankings and return visitor traffic.
💡 Direct Booking Website + Retargeting Funnel
Designed and launched a dedicated, mobile-optimized direct booking website for The Marigny Mansion.
Implemented Google Ads and Meta retargeting campaigns focused on site abandoners and past website visitors.
Added conversion-focused features including an urgency countdown ("Only 2 nights left in July!") and promo codes for direct bookings.
💬 Owner Testimonial
"Before Vacaygency, I thought being in the Frenchmen Street corridor was enough to sell itself. After months of trying to get bookings I hired Vacaygency to market my home. We’re now booked out months in advance and have a steady stream of repeat guests who book directly through our website to save money. Vacaygency didn’t just market my property—they gave it a brand people really like.”
– Lucas D., Property Owner
🏆 Conclusion
The Marigny Mansion’s rapid rise from obscurity to STR star is a masterclass in how targeted digital marketing, hospitality branding, and data-backed strategy can elevate even the most saturated listings. With Vacaygency’s systems in place, this New Orleans gem not only thrives on OTAs but now enjoys an increasingly independent booking pipeline—and a loyal guest base to match.
Would you like a similar growth strategy tailored to your property? Let Vacaygency turn your home into your highest-performing asset.