Client Success: “Evergreen Escape” — A High-Performing Vacation Rental in Leavenworth, Washington
Nestled in the heart of Leavenworth, a picturesque Bavarian-themed village in the Cascade Mountains, Evergreen Escape is a luxury 3-bedroom, 2-bath cabin that quickly rose to prominence as one of the most in-demand vacation rentals in Washington State. Originally operating with modest visibility and seasonal occupancy, the property was struggling to stand out in a saturated and highly competitive market—home to hundreds of similar cabins and chalets.
Everything changed when the owners partnered with Vacaygency, a full-service short-term rental marketing agency. Within 6 months, Evergreen Escape transformed from an underperforming listing into a top-tier vacation rental with consistent high occupancy, premium nightly rates, and direct booking growth.
Marketing Strategy by Vacaygency
Vacaygency implemented a holistic, data-driven marketing strategy tailored to Evergreen Escape’s unique charm, high-end features, and location appeal. The agency’s approach leveraged brand storytelling, platform optimization, creative content, and performance marketing to maximize reach and conversions.
Services Provided by Vacaygency:
Brand Identity & Property Positioning: Developed a compelling brand voice that communicated exclusivity, tranquility, and luxury mountain living. New photography and video content highlighted the fireplace lounge, hot tub views, and proximity to downtown Leavenworth.
OTA Optimization: Rewrote all Airbnb and Vrbo listings using SEO-rich descriptions and added strategically tagged photos to increase search visibility and conversion rates.
Social Media Strategy: Built a cohesive Instagram and Facebook presence featuring lifestyle reels, seasonal campaigns, and UGC (user-generated content) contests.
Direct Booking Website: Launched a custom-branded, mobile-optimized direct booking site with real-time availability, guest testimonials, and bundled stay offers.
Email Retargeting & Paid Media: Set up segmented email marketing flows and geo-targeted paid ads focusing on Seattle and Portland markets.
Measurable Impact - Key Metrics After 6 Months With Vacaygency
Airbnb Listing Views 7,500 (+4161%)
Vrbo Inquiry Rate 5.6% (+195%)
Monthly Bookings 22 (+175%)
Direct Bookings (new website) 6 / month average
Average Nightly Rate $345 (+60%)
Instagram Followers 2,700 (+542%)
Engagement Rate 5.8% (+383%)
Email Subscribers 1,150 (in first 90 days)
Analysis of Success
The marketing turnaround of Evergreen Escape highlights how brand coherence and multi-channel visibility can drive success even in oversaturated markets. Vacaygency's integrated strategy created emotional resonance with potential guests while amplifying the property’s strengths through high-impact visuals, storytelling, and precision targeting. The property now enjoys repeat bookings, increased word-of-mouth referrals, and has even been featured in two travel influencer profiles—without the need for steep platform commissions.
Vacaygency’s services didn’t just increase traffic—they increased trust. That trust translated directly into higher occupancy, better guests, and ultimately, greater revenue for the homeowner.
This case exemplifies how Vacaygency doesn’t just market vacation homes—we transform them into destinations.